The potential consequences of deepfake technology on society are significant and multifaceted. On one hand, deepfakes can be used for creative and entertainment purposes, such as in movies or virtual reality experiences. However, the risks are substantial, particularly in the realms of misinformation and privacy. Deepfakes can be used to create realistic fake videos, leading to the spread of false information, political manipulation, or defamation. This could undermine trust in media, blur the lines between truth and fiction, and erode public confidence in institutions. Additionally, deepfakes pose privacy concerns, as they could be used to impersonate individuals without their consent, leading to potential harm or exploitation. To mitigate these risks, society needs to implement regulations, promote digital literacy, and develop technologies to detect and prevent deepfakes.