Small businesses can leverage digital marketing strategies like search engine optimization (SEO), social media marketing, and content creation to increase their online visibility. Targeted ads on platforms such as Facebook and Google can help businesses reach specific customer demographics. Email marketing allows for personalized communication, while influencers or brand ambassadors can help build trust. By optimizing their websites for mobile users and improving user experience, small businesses can attract and retain customers, ultimately competing with larger companies by focusing on niche markets and offering personalized services.