Cultural globalization can both enrich and challenge traditional identities and local customs. On one hand, it facilitates the exchange of ideas, practices, and values across borders, leading to greater awareness and understanding of different cultures. This can foster innovation, creativity, and multiculturalism. On the other hand, it may threaten traditional identities as local cultures face the influence of dominant global trends, often leading to cultural homogenization. Local customs, languages, and practices might be overshadowed by global consumer culture, leading to the erosion of heritage and a loss of unique cultural expressions. The impact of cultural globalization is complex, and its effects vary depending on how cultures adapt and integrate external influences while preserving their unique traditions.